Contrary to popular urban legend, the infant Ben X Trinh was not rocketed to Earth from a dying planet.

Though the details of his storied past remain shrouded in mystery, there remains but one incontrovertible truth about Ben X Trinh: he loves to design a good story. 

From hand-drawn illustrations to pushing pixels, his skill-set stretches across multiple storytelling formats & platforms. Most recently, he’s added User Experience Design to his toolbox, incorporating the holistic practices of user research, usability testing, wireframing & rapid prototyping.

You should get to know him – he’s a pretty awesome guy.

Skills & Programs

User Experience Design - applies rigorous UX process from user research to rapid prototyping & usability testing.

Sketch & Illustration - excellent hand draftsman at every stage of development from rough concepts to final art.

Comics & Storyboards - mastery of graphic storytelling.

Packaging & Signage - in-depth work experience developing packaging & signage systems. 

Adobe Creative Suite - expert-level usage of Adobe Photoshop, Illustrator, InDesign; working knowledge of After Effects.

Prototyping Tools - proficiently skilled with prototyping tools such as Omnigraffle, Sketch App, Invision App, & Tumult Hype. 

Presentation - proficiency with Keynote & Powerpoint.

Web - familiar usage of HTML, CSS & Javascript

Work Experience

Madwell Creative Agency - Brooklyn, NY 2015-Current

Responsibilities include: 

  • Cross-departmental collaboration in creating beautiful and functional sites, apps, and experiences.
  • Taking lead on stakeholder interviews, user research, competitive analysis and resulting synthesis of findings into a cohesive vision & plan of action.
  • Designing and planning user testing sessions, including user interviews, focus groups, qualitative surveys, observational research, and shopalongs.
  • Creating supportive design models, including personas, sitemaps, user flows, wireframes & prototypes.
  • Experimenting with new interaction and design patterns.

HIT Entertainment Division of Mattel/Fisher Price - New York, NY 2013-2015

Brands: Thomas & Friends, Mike the Knight, Bob the Builder, Fireman Sam

  • Strategically led the creative process to develop consumer and trade marketing materials as well as branding, packaging and merchandising design systems.
  • Generated style guides and managed their adaptation to regional markets worldwide.
  • Conducted ongoing qualitative assessment and refreshment of creative materials.
  • Managed outside agencies and freelancers.


HIT Entertainment  - New York, NY 2009-2015

Brands: Thomas & Friends, Barney, Angelina Ballerina, Wallace & Gromit

  • Conceptualized and executed design materials for all areas of business from ideation to production  (identity/logo, illustration, packaging, collateral, merchandising, press kits, retail/environmental systems, DVD, digital, etc.).
  • Worked closely with internal and external teams to develop style guides that protect
    design continuity across all disciplines.


HIT Entertainment  - New York, NY 2007-2009


  • Generated style guide character art and assets.
  • Assisted in the design and preparation of files to print.
  • Designed and finalized the layout of style guides.

Rabid Rabbit Anthology- New York, NY 2005-2013


  • Collaborated in the concept, design & planning of multi-talent comic series anthology.
  • Strategically marketed brand via online and event promotions.
  • Created and published story and design content.


User Experience Design Immersive - General Assembly - New York, NY.

MFA Illustration as Visual Essay - School of Visual Arts - New York, NY.

BS Psychology, BA Fine Art - Tulane University - New Orleans, LA.