Brand & experience strategy.
Former creative in Brooklyn.
Pretty fired up.
❤️🔥 I lead with empathy.
🔥 Storytelling is my passion.
📺 Pop culture is my pastime.
💡 I bring creative solutions to life.
My past life as designer / illustrator / comics creator is my superpower. Today, I develop strategy with cultural specificity & emotional honesty— to inspire relevant work.
Verizon “The Reset”
Brand Advertising
Case Study /
Verizon Resets the game
A TelCo leader needed serious street cred among Gamers.
This achievement was unlocked with one mind bending ad proclaiming: Don’t live with lag.
The campaign went viral, igniting a firestorm of memes & winning industry accolades (The Clios, One Show & more).
Case Study /
Dialyze Direct dares an industry
Kidney care hasn’t improved in over 40 years. This B2B innovator is disrupting the status quo with care & compassion.
They needed a new brand position & website to match:
Dare to care differently.
Case Study /
Embracing the Uncommon
Uncommon Goods needed new life for their brand & identity to succeed for the next twenty years & beyond.
This project re-surfaced what made this OG D2C pioneer truly uncommon.
How I make a difference:
Lead with empathy.
Shape decisive strategy.
Take purposeful action.
Things I’m good at: